All Eyes On Me is a local optometry with two locations in the GTA. They are an authorized seller of custom Cartier eyewear, one of very few in Canada. The material shown is an ongoing partnership with AEOM, and is advertised through their social media outlets.
A bulk of the design direction is photography based, with supporting digital design and advertisements to enhance the brand awareness of the client's products. The overall goal is to focus on accentuating the characteristics of each eyepiece, and to give short but compelling snapshots in a video/animation format. Through thoughtful visual compositions and short video ads, the viewer is compelled to revisit each post for a closer look. Each weekly campaign introduces new visual elements to support the overall voice and tone of the brand.