During the final months of my internship at the Region of Halton, the coronavirus was declared a worldwide pandemic. This introduced a full internal shift in our focus and priorities at a regional level. This page includes some of my contributions to Halton's response to COVID-19.
Projects include COVID-19 Official By-law signage, digital media advertisements.
Roles: Lead design support.
Direction and copywriting by Digital Media Advisors and Communications Specialists.
Often times during the pandemic, a lot of work is developed under short and strict timelines. Behind the scenes, there are many levels of approvals that these type of documents go through before final production.
Ensuring that all visual guidelines are met, I wanted to create a standard template using visual elements from other related COVID-19 material for simplicity. I believe that policy documents are not made to be oversaturated, but rather clear and concise and to the point. These are very important documents that don't have room for error in the fine print. A bold banner and icon to lead in the bulk of the information is compelling enough to achieve the goals for this type of material.
The by-law posters can be found in local restaurants, stores, and business in the Halton Region area.